People protect what they love. Jacques Yves Cousteau

Why Alpaca?

Alpacas are an environmentally friendly animal. Unlike many grazing animals, Alpacas have padded feet instead of hooves so they do less damage to their pastureland. When they graze they do not rip up the whole plant by the roots. This makes it easier for the plant to regenerate. They also eat a variety of plants, which is easier on the eco-system. Alpacas also have the hygienic habit of using one communal dung pile.

"The process of shark finning is as cruel as it is wasteful.  Captured at sea and hauled on deck, sharks are often still alive when their fins are hacked off. Because shark meat is not considered as valuable as shark fin, the maimed animals are tossed overboard to drown or bleed to death, with 98% of the shark going to waste". 

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We were tremendously moved when we watched the Cove and have followed Richard O'Barry and his friends fight to end the dolphin slaughter ever since. If you've not seen the film yet its about time. 

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We love Patagonia - the perfect model for any aspiring company.

"We design and sell things made to last and to be useful. But we ask our customers not to buy from us what you don’t need or can’t really use. Everything we make – everything anyone makes – costs the planet more life than it gives back. The biggest, first step we can all take to reduce our impact is to do more with what we have. Much of the energy consumed over the course of the life of a garment – about half – goes into laundering, ironing and drying, activities that shorten the life of your clothes as much as wearing them does".

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"Established in 1977, Sea Shepherd Conservation Society (SSCS) is an international non-profit, marine wildlife conservation organization. Our mission is to end the destruction of habitat and slaughter of wildlife in the world's oceans in order to conserve and protect ecosystems and species. 

Sea Shepherd uses innovative direct-action tactics to investigate, document, and take action when necessary to expose and confront illegal activities on the high seas. By safeguarding the biodiversity of our delicately-balanced ocean ecosystems, Sea Shepherd works to ensure their survival for future generations."

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"Weaving together natural history and biography, A LIFE AMONG WHALES delves deeply into the unique relationship between humans and whales as told by renowned whale biologist and activist Dr. Roger Payne. For four decades Payne has advanced the boundaries of science and activism beginning with his pioneering work on whale songs in the 1970s to his study of ocean pollution today. With beautiful and haunting imagery, the film forces us to question our stewardship of the Earth and our coexistence with some of its most intriguing creatures."

"Our mission is the protection and enjoyment of oceans, waves and beaches through a powerful activist network.You can think about that as three concepts. "Protection and enjoyment", we don't want to put a velvet rope around a beach and tell people to keep off. We're surfers, we're beach goers, we're watermen... we enjoy the coasts. We're a user group. Next up is "oceans, waves and beaches." Think coastlines, we're engaged with environmental issues that affect our coastlines. "Powerful activist network" speaks to how we go about this mission. We are a grassroots organization. We're local in many coastal regions.We're moms, we're surfers, we're kids and teens... we're you. We're engaged to protect what we love; oceans, waves and beaches."

Make sure to def Check out and support the Surfrider's Rise Above Plastics program!           

Sylvia Earle made history in 1979 as the first and only person to walk solo on the bottom of the ocean floor. As a result, her fellow scientists gave her the nickname “Her Deepness,” and she returned to the surface with rich descriptions of the wonder she experienced on the bottom of our world.

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